Total Video OS
One Funnel. One Video System. Real Growth.
The Total Video Operating System for Growth Brands
Stop splitting video into silos. At DCMN, we treat video as one powerful growth channel, not a mess of TV, CTV, YouTube and TikTok. Our Total Video OS combines brand-building and performance into a single engine that drives real business impact.
“Stories drive sales.” – Matthias Riedl, CEO at DCMN
While others still separate brand vs. performance, offline vs. digital, or YouTube vs. TV, we unify it all. Because your customers don’t care about channels. They care about stories, emotions, and clear reasons to act.
So we measure what matters: attention → consideration → action → revenue.
Why this Stands out
Guaranteed Impact Metrics
- We guarantee you’ll see uplift in brand search, performance ROAS, or customer acquisition cost. Or we pay the penalty
- Backed by a proven, attribution-ready measurement system (Geo test for TV, cross-device for CTV, platform-native for YouTube)
One Video Funnel Approach
- Everything optimized across awareness, consideration, and conversion – from the same creative DNA
- Think: one story, many cutdowns – tailored, but consistent
- This breaks down org silos (brand vs. performance team) and drives faster decisions
Real Business KPIs,
Not Vanity Views
- No more reporting on views, VTRs, or impressions
- We connect media to actual business outcomes (CPO, LTV, payback period) on a weekly basis
Creative That
Performs
- Every video we produce is crafted to perform on both emotional and rational levels
- Modular: 1 story = 7 formats = infinite assets
- Validated in the wild (not in focus groups)
What's Included
A modular stack across media, creative and tech
Media Channels
- Linear TV
(targeted regional/national) - Connected TV
(Amazon, Netflix, Roku, Samsung, etc.) - YouTube Ads
(skippable, bumper, performance max) - Instream/Outstream Video
(Meta, TikTok, Pinterest, Programmatic video)
Creative Services
Video strategy workshop
(brand + performance alignment)Storyboard & scripting
Ad production
(modular cutdowns, UGC-style edits, OTT specs)Ad testing & iterative optimization
Measurement & Tech
Real-time dashboard: channel attribution, incrementality, ROAS
Geo-based lift tracking for Linear TV
Cross-device measurement (CTV <> Web <> App)
Integrations with Shopify, GA4, Adjust, AppsFlyer, etc.
What Makes it Different
Brandformance
Native
Not just “awareness”. All creatives and media are tailored to drive performance (e.g. install, sale, trial), with measurable uplift.
Closed
Loop Testing
Every campaign includes pre/post lift test, creative A/Bs, and budget allocation optimization based on incremental results.
Smart Launchpad System
For new campaigns, a rapid testing sprint across 3 video channels with daily performance reports, allowing fast scaling or pivoting.
Audience Intelligence Layer
Use first-party signals (e.g. CRM lookalikes) and behavioral data to personalize video targeting across CTV and digital.
Contact Us
What is Total Video OS?
Total Video OS is DCMN’s full-funnel video advertising solution. It combines the reach of TV with the targeting power of digital, activating high-performance campaigns across CTV, linear TV, online video, and DOOH. All through one streamlined strategy. Built to deliver both brand awareness and measurable results.
How is Total Video OS different from other video ad solutions?
Unlike single-channel or siloed campaigns, Total Video OS integrates all major video platforms into one performance-driven ecosystem. You get unified planning, creative, media buying, and attribution, engineered for brandformance marketing at scale.
Which channels are included in Total Video OS?
We activate campaigns across Connected TV (CTV), linear TV, online video platforms (like YouTube and programmatic OLV), and digital out-of-home (DOOH). Each channel is selected and optimised based on your goals, audience and market.
Is Total Video OS measurable?
Yes. Every campaign is built with measurement at its core. From reach and frequency to web traffic, conversions and brand lift, we use advanced tracking and attribution models to show the real impact of your video advertising.
What type of brands is this built for?
Total Video OS is ideal for growth-focused D2C brands, digital-first companies and scale-ups looking to combine brand visibility with conversion performance. It is also effective for larger brands aiming to unify fragmented media efforts under one strategic framework.
Can I run Total Video OS campaigns internationally?
Absolutely. DCMN has run Total Video OS campaigns across Europe and beyond. We combine international media buying with localised insights, so you can scale your brand in one market or many, seamlessly.
Do I need a TV commercial to get started?
If you have one, great. If not, we’ve got you covered. Our creative team and Pink Stealth Boat produce high-performance video assets optimised for CTV, TV and online platforms.
What is the best way to combine TV and digital video advertising?
The most effective way to combine TV and digital video is through a unified strategy like Total Video OS. It blends linear TV, Connected TV, online video and DOOH into one performance-focused campaign with measurable outcomes.
How fast can I launch a campaign?
Depending on creative readiness and media planning windows, campaigns can go live within a few weeks. Our integrated team manages strategy, media and tracking under one roof—so we move fast.
Is this solution suitable for performance marketing goals?
Yes. Total Video OS is built for performance-driven video advertising. Whether you want to boost site visits, drive conversions or improve customer acquisition, we design campaigns around clear KPIs and track every step.
