Total Video Brandformance
One Funnel. Every Screen. Real Growth.
The Total Video Brandformance for Growth Brands
Stop splitting video into silos. At DCMN, we treat video as one powerful growth channel, not a mess of TV, CTV, YouTube and TikTok. Our Total Video OS combines brand-building and performance into a single engine that drives real business impact.
“Stories drive sales.” – Matthias Riedl, CEO at DCMN
While others still separate brand vs. performance, offline vs. digital, or YouTube vs. TV, we unify it all. Because your customers don’t care about channels. They care about stories, emotions, and clear reasons to act.
So we measure what matters: attention → consideration → action → revenue.
Why this Stands out
Guaranteed Impact Metrics
- We guarantee you’ll see uplift in brand search, performance ROAS, or customer acquisition cost. Or we pay the penalty
- Backed by a proven, attribution-ready measurement system (Geo test for TV, cross-device for CTV, platform-native
for YouTube)
Real Business KPIs, Not Vanity Views
- No more reporting on views, VTRs, or impressions
- We connect media to actual business outcomes (CPO, LTV, payback period) on a weekly basis
One Video Funnel Approach
- Everything optimized across awareness, consideration, and conversion – from the same creative DNA
- Think: one story, many cutdowns – tailored, but consistent
- This breaks down org silos (brand vs. performance team) and drives faster decisions
Creative That Performs
- Every video we produce is crafted to perform on both emotional and rational levels
- Modular: 1 story = 7 formats = infinite assets
- Validated in the wild (not in focus groups)
What's Included
A modular stack across media, creative and tech
Creative Services
- Video strategy workshop
(brand + performance alignment) - Storyboard & scripting
- Ad production (modular cutdowns, UGC-style edits, OTT specs)
- Ad testing & iterative optimization
Media Channels
- Linear TV (targeted regional/national)
- Connected TV (Amazon, Netflix, Roku, Samsung, etc.)
- YouTube Ads (skippable, bumper, performance max)
- Instream/Outstream Video (Meta, TikTok, Pinterest, Programmatic video)
Measurement & Tech
- Real-time dashboard: channel attribution, incrementality, ROAS
- Geo-based lift tracking for Linear TV
- Cross-device measurement (CTV <> Web <> App)
- Integrations with Shopify, GA4, Adjust, AppsFlyer, etc.
What Makes it Different
Brandformance Native
Not just “awareness”. All creatives and media are tailored to drive performance (e.g. install, sale, trial), with measurable uplift.
Smart Launchpad System
For new campaigns, a rapid testing sprint across 3 video channels with daily performance reports, allowing fast scaling
or pivoting.
Closed Loop Testing
Every campaign includes pre/post lift test, creative A/Bs, and budget allocation optimization based on incremental results.
Audience Intelligence Layer
Use first-party signals (e.g. CRM lookalikes) and behavioral data to personalize video targeting across
CTV and digital.
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