Dominate
the City

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The Ultimate Local Impact Engine

One City.Every Screen.
Maximum Impact.

In a world where attention is currency, Dominate the City is how ambitious brands take over: block by block, screen by screen.
It’s our signature full-funnel solution designed to help you break through the urban noise and own the moment ¥– locally, emotionally, and memorably.

“This is not just advertising. It’s urban domination.” – Matthias Riedl, CEO at DCMN

From high-reach radio to immersive DOOH to hyper-targeted video across CTV, social and mobile. We sync it all into one powerful city-level performance machine.

One message. One system. All eyes on you.

With Dominate the City, you get:

  • Emotional activation via high-reach radio and digital out-of-home (DOOH)
  • Hyperlocal video campaigns across CTV, mobile and social
  • Smart media orchestration to align storytelling across every urban touchpoint
  • Full-funnel impact: attention → engagement → conversion → revenue

Why It Works

Emotions drive decisions.

Radio and DOOH create visceral, memorable moments that stick from morning commutes to weekend strolls.

Video tells your story.

Hyperlocal video, tailored to your city and audience, makes your message hit home in living rooms, pockets, and playlists.

Synergy creates dominance.

A unified message across multiple formats means you don’t just show up, you take over. This is how recall becomes action.

What's Included

Media Channels

  • Digital Out-of-Home
    (programmatic and direct)
  • Radio
    (regional and national reach)
  • Connected TV
    (local targeting)
  • Mobile & Social Video
    (TikTok, Meta, YouTube, etc.)

Creative

  • Localized video scripting & production

  • Adapted messaging per neighborhood, platform, or region

  • Audio ad production and voiceover sourcing

  • Modular cutdowns for platform-specific deployment

Measurement & Tech

  • Attention and engagement tracking (OOH + CTV)

  • Store-lift and geo-based attribution

  • Real-time dashboards
    showing location-level performance

  • CRM and retail data integration
    to close the loop

What Makes it Different

It’s built for
the streets.

We go hyperlocal, not just city-wide, but borough, block, and neighborhood focused. One city. Many stories. All coordinated.

It’s full-funnel
by design.

From spark to sale: You capture hearts on the street and convert them on the screen.

It’s not just media.
It’s momentum.

This is orchestrated impact, where media channels amplify each other, not compete for attention.

It’s Brandformance,
locally tuned.

Real awareness. Real footfall. Real conversions. Delivered with emotional power and digital precision.

You don’t just want to be seen.
You want to be everywhere.

Dominate the City is how you do it with the right message, in the right place, at the perfect moment. Read our case study.

Contact Us

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Frequently Asked Questions

Dominate The City is DCMN’s hyper-local video solution designed to capture urban attention. We combine CTV, digital out-of-home (DOOH) and geo-targeted digital media to place your brand front and centre in the cities that matter most. Maximum visibility, right where your audience lives, moves and shops.

We build a custom campaign strategy tailored to your target cities. Using a mix of CTV, DOOH and digital placements, we deliver high-impact creative to tightly defined urban audiences. Every impression is tracked, every result is measured, and every asset is built to perform.

Dominate The City includes a mix of Connected TV, digital out-of-home (including public screens, transit, retail), and geo-targeted digital video or display ads. All placements are designed to work together for full-funnel performance and brand impact.

Yes. Whether you’re launching in Berlin, expanding into Paris or targeting just one neighbourhood in Hamburg, Dominate The City is fully customisable to your geographic goals.

No. Dominate The City works for challenger brands, scale-ups and market leaders alike. It is especially effective for brands entering a new market or relaunching in a key city.

Every campaign is built on measurable KPIs. From reach and impressions to foot traffic and conversion, we use cross-channel tracking to prove the real impact of your campaign across all media touchpoints.

Definitely. Our Video, First! product is built for hyper-local marketing. Combining CTV, DOOH and Social Media, it helps brands dominate city-level advertising with smart targeting and high-impact video assets.

With in-house strategy, media and creative, we move quickly. Most Dominate The City campaigns can be launched within a few weeks, depending on asset readiness and media availability.

If you don’t have one yet, we can create it with you. Our creative unit, Pink Stealth Boat, specialises in building high-impact video and motion assets optimised for CTV and DOOH.

Yes. Dominate The City is fully scalable. We’ve executed campaigns across major European cities and can tailor your rollout across multiple markets with localised media and messaging.