Big Screen
Performance
The Ultimate Blend of Brand & Performance on TV + CTV
TV That Builds.
CTV That Converts.
One Solution.
BIG Screen Performance is our signature solution designed specifically for fast-growing DTC brands. It combines the unmatched reach and emotional power of traditional TV with the precision and measurability of Connected TV to deliver full-funnel impact from brand awareness to measurable sales.
“TV used to be a black box. Now it’s your best-performing channel.”
– Matthias Riedl, CEO at DCMN
While others treat linear and streaming separately, we integrate both into one powerful media engine. Because audiences don’t care if it’s cable or Chromecast, they care about stories that stick and offers that convert.
TV meets data. Brand meets performance. Welcome to BIG Screen Performance.
With BIG Screen Performance, you get:
- Strategic media planning across linear and streaming platforms
- Creatives optimized for both storytelling and conversion
- Performance analytics that tie TV investment directly to business growth
- Scalable campaigns that adapt as your brand grows
Why It Works
It connects emotion with precision.
We bring together the best of both worlds: TV’s ability to build trust at scale and CTV’s ability to reach the right user at the right time with measurable outcomes.
It aligns creative and data.
No split between brand and performance teams. One creative strategy flows across all screens, from storytelling to conversion-focused cutdowns.
It’s full-funnel by design.
From first impression to final sale: Big Screen Performance covers the complete customer journey with media and messaging that match.
What's Included
Media Channels
- Linear TV
(targeted regional/national) - Connected TV
(Amazon, Netflix, Roku, Samsung, etc.) - YouTube
(Performance Max, bumpers, skippable formats) - Programmatic Video
(TikTok, Meta, Pinterest)
Creative
Performance-aligned videostrategy workshop
Storyboarding, scripting & modular production
OTT-ready assets and agile cutdowns
UGC-style & performance-tested variants
Measurement & Tech
Real-time dashboard: ROAS, CPx, LTV tracking
Geo-based uplift measurement for TV
Cross-device attribution for CTV
Full integration with GA4, Shopify, AppsFlyer, Adjust & more
What Makes it Different
Brandformance
Native
BIG Screen Performance is not about reach alone, it’s built to drive hard business results. We measure success in CAC, not just GRPs.
Seamless
TV + CTV
Most agencies buy TV and CTV in silos. We unify both under one creative, media, and measurement system, so you can scale faster, smarter.
Launch fast.
Learn faster.
Our Smart Launchpad system allows you to run tests across multiple screens in days with live performance data from day one.
Audience-first
targeting
We go beyond demographics. Using CRM lookalikes, intent data and behavioral signals, we target real customers across real screens in real time.
TV isn’t dead. It evolved.
With BIG Screen Performance, your brand shows up where it matters with storytelling that sticks and results you can prove.
Contact Us
What is Big Screen Performance?
Big Screen Performance is DCMN’s solution for running performance-driven TV campaigns across both linear TV and Connected TV (CTV). It combines the scale of traditional television with the precision and tracking of digital, built to deliver measurable impact from your video advertising.
How does Big Screen Performance work?
We create a unified media strategy that blends linear and CTV placements to maximise reach and performance. Every campaign is tailored to your audience, goals and budget, and includes full tracking and optimisation—from awareness to conversion.
What makes Big Screen Performance different from other TV buying approaches?
It’s not just about airtime. Big Screen Performance is built on Brandformance. A method that balances brand-building with performance marketing. You get premium placements, smart audience targeting, and clear KPIs, all in one campaign.
Is TV advertising still effective for performance marketing?
Yes. TV advertising, especially when paired with CTV and advanced measurement, can be a highly effective performance channel. Big Screen Performance brings together the best of both worlds: broad impact and real-time results.
Can I run a Big Screen Performance campaign internationally?
Absolutely. DCMN has deep experience running cross-market TV and CTV campaigns. We adapt media strategies locally while ensuring consistent global execution for your brand.
What kind of tracking is included?
We offer full-funnel measurement, including website traffic, conversions, and brand lift. With real-time spot detection and advanced attribution, Big Screen Performance gives you full transparency into your media impact.
Do I need both linear and CTV to use this product?
Not necessarily. Big Screen Performance is flexible. We can run campaigns using only CTV, only linear TV, or both, depending on your market, budget and objectives.
Which brands should use Big Screen Performance?
This solution is ideal for D2C brands, digital-first companies, and scale-ups looking to grow visibility and drive conversions through TV and video advertising with measurable ROI.
How quickly can a campaign go live?
Yes. We are a global video advertising agency that supports D2C brands in scaling across markets. Whether you are launching in Germany, Europe or worldwide, our team has the expertise and infrastructure to make it happen.
Is this solution suitable for brand awareness campaigns too?
Yes. While built for performance, Big Screen Performance also drives top-of-funnel visibility. It’s perfect for campaigns that aim to raise awareness and deliver business results at the same time.
