Podcast
DO CHANGE MARKETING NOW
The Podcast That Will Change the Way You Think About Marketing.
Marketing is no longer what it used to be. And it never will be again.
In a world where attention spans are shorter than ever, where ads are skipped, ignored, and scrolled past in seconds, how do brands cut through the noise? How do you capture real attention and keep it?
DO CHANGE MARKETING NOW is a podcast for those who refuse to settle for outdated marketing playbooks. We bring together the brightest minds in marketing – strategists, creatives, media buyers, and digital pioneers – to decode what actually works today.
This isn’t just another marketing podcast. It’s a wake-up call.
Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle.
Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now.
Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand.
What to Expect:
Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset.
Brandformance-First: Deep dives into combining brand and performance for sustainable growth.
Expert Interviews: Occasional conversations with industry leaders and proven marketers.
Real Talk: No fluff. Just sharp thinking, practical frameworks, and bold ideas.
Subscribe now and join the change-makers redefining what good marketing looks like.
http://www.dcmn.com
http://www.linkedin.com/in/matthiasriedl/
Cracking the Code of a Small but Mighty Market
Host: Matthias Riedl, CEO at DCMN
Guest: Jos Lakeman, Country Manager Benelux at DCMN
Cracking the Code of a Small but Mighty Market
Why Belgium and the Netherlands punch above their weight and what global brands can learn.
These two compact countries have become powerhouses for digital and D2C brands. In this episode, Matthias Riedl and Jos Lakeman uncover why Benelux is the ultimate testing ground for global players like HelloFresh and Zalando, and what marketers need to know before expanding there. From cultural nuances to media landscapes and CTV opportunities, discover what makes Benelux one of Europe’s smartest markets to grow in.
In this episode of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, sits down with Jos Lakeman, Country Manager Benelux, to explore what makes the Netherlands and Belgium such powerful markets for digital and D2C brands. They discuss why these small but mighty countries have become key testing grounds for global players like HelloFresh and Zalando, and what every marketer should know before expanding there. Together, they unpack the cultural nuances, media landscapes, and CTV opportunities that make Benelux unique, plus the biggest mistakes brands should avoid when entering the region.
You’ll learn:
Why Belgium and the Netherlands are ideal test markets
How localisation goes beyond translation (and why “septante” matters)
What drives media efficiency and trust in Benelux
How CTV and addressable TV are evolving
And why now is the perfect time to launch there
A must-listen for marketing leaders, brand builders, and anyone curious about how to grow smart in Europe’s most underestimated region.
Episode Highlights
00:00 Why Benelux matters for digital brands
01:20 Population density and media efficiency
03:30 Cultural contrasts between the Netherlands and Belgium
05:20 The “septante vs soixante” story and why language matters
07:10 How HelloFresh and Zalando cracked the market
09:45 Why copy-pasting strategies from other markets fails
13:00 The rise of CTV and addressable TV in the region
17:00 Data-driven targeting and the pet-owner example
19:45 Future outlook for local media and global brands
20:30 Why now is the right time for Benelux
Key Topics
Localisation and cultural adaptation
Media buying in dense markets
Trust and relationship-driven business in Belgium
Efficiency and testing opportunities in the Netherlands
CTV and data segmentation trends
Resources
Learn more about DCMN
Contact us: hello@dcmn.com
Recorded during the Octoberfest 2025 in Munich at The Bulb Studios
