{"id":3603,"date":"2025-05-26T11:47:59","date_gmt":"2025-05-26T09:47:59","guid":{"rendered":"https:\/\/dcmn.com\/case-studies\/yuma\/"},"modified":"2025-09-04T03:55:23","modified_gmt":"2025-09-04T01:55:23","slug":"yuma","status":"publish","type":"page","link":"https:\/\/dcmn.com\/de\/case-studies\/yuma\/","title":{"rendered":"Yuma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3603\" class=\"elementor elementor-3603 elementor-1785\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3f648 e-con-full e-flex e-con e-parent\" data-id=\"2b3f648\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/DCMN_BG03.mp4&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a04c3ea e-flex e-con-boxed e-con e-child\" data-id=\"a04c3ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6eb9fbc e-flex e-con-boxed e-con e-child\" data-id=\"6eb9fbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52da693 elementor-widget elementor-widget-image\" data-id=\"52da693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"3422\" data-permalink=\"https:\/\/dcmn.com\/de\/case-studies\/yuma\/yuma_white-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/05\/yuma_white.webp?fit=417%2C113&amp;ssl=1\" data-orig-size=\"417,113\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"yuma_white\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/05\/yuma_white.webp?fit=417%2C113&amp;ssl=1\" width=\"300\" height=\"81\" src=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/05\/yuma_white.webp?fit=300%2C81&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-3422\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/05\/yuma_white.webp?w=417&amp;ssl=1 417w, https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/05\/yuma_white.webp?resize=300%2C81&amp;ssl=1 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-attachment-id=\"3422\" data-permalink=\"https:\/\/dcmn.com\/de\/case-studies\/yuma\/yuma_white-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/05\/yuma_white.webp?fit=417%2C113&amp;ssl=1\" data-orig-size=\"417,113\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"yuma_white\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/05\/yuma_white.webp?fit=417%2C113&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7479451 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7479451\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:104,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0608a9 elementor-widget elementor-widget-heading\" data-id=\"e0608a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dcmn.com\/cases\/\">&lt; Zur\u00fcck zu den Cases<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e9c376 e-flex e-con-boxed e-con e-parent\" data-id=\"7e9c376\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-756a3e9 e-con-full e-flex e-con e-child\" data-id=\"756a3e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab5ce4d e-con-full e-flex e-con e-child\" data-id=\"ab5ce4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b81ca6 elementor-widget elementor-widget-heading\" data-id=\"3b81ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wachstum antreiben mit Solarl\u00f6sungen und kosteneffizientem TV-Werbung.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-353a654 e-con-full e-flex e-con e-child\" data-id=\"353a654\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-952e973 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"952e973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die performance-getriebenen Creatives von Yuma f\u00fchrten zu einer Senkung der Customer Acquisition Costs (CAC).<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb5ad89 e-con-full e-flex e-con e-child\" data-id=\"eb5ad89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfc066 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4dfc066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><section id=\"comp-m03o9ri65\" class=\"Oqnisf comp-m03o9ri65 wixui-section\" tabindex=\"-1\" data-block-level-container=\"ClassicSection\"><div class=\"\" data-mesh-id=\"comp-m03o9ri65inlineContent\" data-testid=\"inline-content\"><div data-mesh-id=\"comp-m03o9ri65inlineContent-gridContainer\" data-testid=\"mesh-container-content\"><div id=\"comp-m03o9ri89\" class=\"HcOXKn c9GqVL QxJLC3 lq2cno YQcXTT comp-m03o9ri89 wixui-rich-text\" data-testid=\"richTextElement\" data-motion-enter=\"done\"><p class=\"font_8 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\"><a class=\"wixui-rich-text__text\" href=\"https:\/\/yuma.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yuma<\/a><\/span><span class=\"wixui-rich-text__text\">Yuma, mit Hauptsitz in K\u00f6ln, ist ein pioniergetriebenes Startup, das sich auf die Verbreitung von Balkonkraftwerken spezialisiert hat. Mit der Vision, den Zugang zu Mini-Solarsystemen zu demokratisieren, m\u00f6chte Yuma Haushalte bef\u00e4higen, aktiv an der Energiewende teilzunehmen. Durch den einfachen Zugang zu erneuerbaren Energiel\u00f6sungen will Yuma einen positiven Umwelteinfluss schaffen und nachhaltige Praktiken in Communities f\u00f6rdern. 2023 ging Yuma eine Partnerschaft mit DCMN ein, um einen neuen TVC Spot zu produzieren und von April bis August eine erfolgreiche TV-Media-Strategie umzusetzen.   <\/span><\/p><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75b2e69 e-flex e-con-boxed e-con e-parent\" data-id=\"75b2e69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec22491 e-flex e-con-boxed e-con e-parent\" data-id=\"ec22491\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b08e16 e-con-full e-flex e-con e-child\" data-id=\"7b08e16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3fffb elementor-widget elementor-widget-counter\" data-id=\"4d3fffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Steigerung der Brand Consideration<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"2\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688594b elementor-widget elementor-widget-counter\" data-id=\"688594b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Impressionen<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"750\" data-to-value=\"140\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">Mio.<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d135e elementor-widget elementor-widget-counter\" data-id=\"d3d135e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Steigerung der Brand Awareness<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"740\" data-to-value=\"200\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f27a72 e-flex e-con-boxed e-con e-parent\" data-id=\"9f27a72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84feaf0 e-con-full e-flex e-con e-child\" data-id=\"84feaf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0637e83 e-con-full e-flex e-con e-child\" data-id=\"0637e83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e7c87 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b8e7c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ziele<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b2279 e-con-full e-flex e-con e-child\" data-id=\"74b2279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8632e4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e8632e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><ul><li data-key=\"7GeTu\"><p data-key=\"YnhXf\">Yuma hatte das Ziel, den deutschen Markt mit einer Performance-TV-Kampagne zu erobern und die Marke gezielt in Szene zu setzen.<\/p><\/li><li data-key=\"xUexJ\"><p data-key=\"TVcVX\">Mit dem prim\u00e4ren Ziel, Ums\u00e4tze zu steigern und die Customer Acquisition Costs (CAC) nachhaltig zu senken. <\/p><\/li><li data-key=\"ZHhlb\"><p data-key=\"rvk1O\">Der Erfolg der Kampagne wurde sorgf\u00e4ltig anhand zentraler KPIs bewertet, darunter die Customer Acquisition Costs (CACs) insgesamt, die Direct Response Rate sowie die Cost per Mille (CPMs). So konnten wir die Effektivit\u00e4t und den ROI der Kampagne ganzheitlich beurteilen.<\/p><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29cf25b e-flex e-con-boxed e-con e-parent\" data-id=\"29cf25b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61c7b6d e-con-full e-flex e-con e-child\" data-id=\"61c7b6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-827bf19 e-con-full e-flex e-con e-child\" data-id=\"827bf19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0355f7c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0355f7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategie<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0af88f1 e-con-full e-flex e-con e-child\" data-id=\"0af88f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c525d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e7c525d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><ul class=\"list-el\" data-key=\"qbTHS\" data-pm-slice=\"3 3 []\"><li data-key=\"Ff33D\"><p data-key=\"48l9N\">Da der Kunde eine Performance-TV-Kampagne mit dem klaren Fokus auf die Senkung der Customer Acquisition Costs (CAC) suchte, setzten wir auf Pink Stealth Boat und Big Screen Performance.<\/p><\/li><li data-key=\"blvBW\"><p data-key=\"vvfTM\">Unter Nutzung von DCMNs Creative &amp; Production Expertise entwickelten wir einen Werbespot optimiert auf Impact und Conversion, produziert in 10- und 20-Sekunden-Formaten.<\/p><\/li><li data-key=\"DU22O\"><p data-key=\"YCFrp\">Anschlie\u00dfend setzten wir auf Big Screen Performance \u2013 mit einer Test-Learn-Scale-Methodik, die eine kontinuierliche Optimierung der Kampagne erm\u00f6glicht.<\/p><\/li><li data-key=\"EdcKF\"><p data-key=\"1yac6\">Durch die Entwicklung einer f\u00fcnfmonatigen Media-Strategie konnten wir die Learnings aus dem ersten TV-Flight im April auf alle folgenden Flights \u00fcbertragen und so die CACs und CPMs Monat f\u00fcr Monat effektiv senken.<\/p><\/li><li data-key=\"ujYCA\"><p data-key=\"QsBOr\">Der Juli wurde gew\u00e4hlt, um einen reichweitenstarken Awareness-TV-Channel zu testen. Dabei nutzten wir den in den Sommermonaten niedrigeren Preis Index in Deutschland sowie den Brand-Awareness-Effekt aus, bereits drei Monate in Folge On-Air gewesen zu sein.<\/p><\/li><li data-key=\"R2Ztj\"><p data-key=\"3Vm1G\">Die Kombination aus der kreativen Arbeit von <strong><a class=\"\" href=\"https:\/\/pinkstealthboat.com\/\" target=\"_new\" rel=\"noopener nofollow\" data-start=\"157\" data-end=\"206\">Pink Stealth Boat<\/a><\/strong> und dem <strong><a class=\"\" href=\"https:\/\/dcmn.com\/de\/signature-solutions\/big-screen-performance\/\" target=\"_new\" rel=\"noopener\" data-start=\"216\" data-end=\"300\">Big Screen Performance<\/a><\/strong> Ansatz sorgte f\u00fcr eine synergetische Verbindung von kreativer Exzellenz und strategischer Media-Platzierung \u2013 mit maximalem Impact.<\/p><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3e5792 e-flex e-con-boxed e-con e-parent\" data-id=\"b3e5792\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af78589 e-con-full e-flex e-con e-child\" data-id=\"af78589\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b89d2b4 e-con-full e-flex e-con e-child\" data-id=\"b89d2b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5913109 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5913109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ergebnisse<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f959443 e-con-full e-flex e-con e-child\" data-id=\"f959443\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8affe65 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8affe65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><p data-key=\"d8993\" data-pm-slice=\"1 1 []\">Die Yuma Success Story ist ein Paradebeispiel f\u00fcr DCMNs F\u00e4higkeit, Startups bei der Konzeption und Umsetzung performance-orientierter TV-Kampagnen zu unterst\u00fctzen stets mit einem klaren Fokus auf kreative Exzellenz. Durch die Kombination aus DCMNs Expertise in der Entwicklung wirkungsvoller TV-Spots und strategischem Media Buying konnte Yuma beeindruckende Ergebnisse erzielen. <\/p><p data-key=\"UyaLN\">Durch kontinuierliche Optimierungen im gesamten Kampagnen-Lifecycle konnte Yuma eine 32 % Reduktion der CPMs erzielen und damit die Kosteneffizienz deutlich steigern. Die Response Rate lag 58 % \u00fcber der Prognose von DCMN und belegt das starke Audience Engagement sowie die hohe Relevanz von Yumas Creative und Messaging. Dar\u00fcber hinaus f\u00fchrte die Kampagne zu einer 42 % Verbesserung der Customer Acquisition Costs (CACs) und bewies so ihre Effektivit\u00e4t bei der Generierung messbarer Business Results und nachhaltigem Wachstum im wettbewerbsintensiven Markt.  <\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&lt; Zur\u00fcck zu den Cases Wachstum antreiben mit Solarl\u00f6sungen und kosteneffizientem TV-Werbung. Die performance-getriebenen Creatives von Yuma f\u00fchrten zu einer Senkung der Customer Acquisition Costs (CAC). YumaYuma, mit Hauptsitz in K\u00f6ln, ist ein pioniergetriebenes Startup, das sich auf die Verbreitung von Balkonkraftwerken spezialisiert hat. Mit der Vision, den Zugang zu Mini-Solarsystemen zu demokratisieren, m\u00f6chte Yuma [&hellip;]<\/p>\n","protected":false},"author":254041639,"featured_media":0,"parent":3594,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","omw_enable_modal_window":"enable","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-3603","page","type-page","status-publish","hentry","entry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PgcIu2-W7","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/pages\/3603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/users\/254041639"}],"replies":[{"embeddable":true,"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/comments?post=3603"}],"version-history":[{"count":1,"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/pages\/3603\/revisions"}],"predecessor-version":[{"id":3604,"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/pages\/3603\/revisions\/3604"}],"up":[{"embeddable":true,"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/pages\/3594"}],"wp:attachment":[{"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/media?parent=3603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}