{"id":3601,"date":"2025-05-26T12:14:29","date_gmt":"2025-05-26T10:14:29","guid":{"rendered":"https:\/\/dcmn.com\/case-studies\/taxslayer\/"},"modified":"2025-09-04T02:17:27","modified_gmt":"2025-09-04T00:17:27","slug":"taxslayer","status":"publish","type":"page","link":"https:\/\/dcmn.com\/de\/case-studies\/taxslayer\/","title":{"rendered":"TaxSlayer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3601\" class=\"elementor elementor-3601 elementor-1801\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c98b686 e-con-full e-flex e-con e-parent\" data-id=\"c98b686\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/DCMN_BG01.mp4&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcabb84 e-flex e-con-boxed e-con e-child\" data-id=\"bcabb84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5ae5d8 e-flex e-con-boxed e-con e-child\" data-id=\"b5ae5d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3f3c8 elementor-widget elementor-widget-image\" data-id=\"4f3f3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"3424\" data-permalink=\"https:\/\/dcmn.com\/de\/case-studies\/taxslayer\/ts-logo-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/05\/ts-logo.webp?fit=534%2C103&amp;ssl=1\" data-orig-size=\"534,103\" data-comments-opened=\"1\" 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https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/05\/ts-logo.webp?resize=300%2C58&amp;ssl=1 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" data-attachment-id=\"3424\" data-permalink=\"https:\/\/dcmn.com\/de\/case-studies\/taxslayer\/ts-logo-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/05\/ts-logo.webp?fit=534%2C103&amp;ssl=1\" data-orig-size=\"534,103\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ts-logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/05\/ts-logo.webp?fit=534%2C103&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-056b53b elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"056b53b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:104,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44cf858 elementor-widget elementor-widget-heading\" data-id=\"44cf858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dcmn.com\/cases\/\">&lt; Zur\u00fcck zu den Cases<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9efcf28 e-flex e-con-boxed e-con e-parent\" data-id=\"9efcf28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:9.3,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:6,&quot;end&quot;:83}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-630d45f e-con-full e-flex e-con e-child\" data-id=\"630d45f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-46f0f17 e-con-full e-flex e-con e-child\" data-id=\"46f0f17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9bb19 elementor-widget elementor-widget-heading\" data-id=\"ea9bb19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mehr Web-Traffic und Sign-ups mit einer smarteren TV-Performance-Strategie.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b735b63 e-con-full e-flex e-con e-child\" data-id=\"b735b63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533ebc1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"533ebc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TaxSlayer steigerte<br>seine Web Visits um 19 % mit Big Screen Performance.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3e149 e-con-full e-flex e-con e-child\" data-id=\"aa3e149\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-245b65b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"245b65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><section id=\"comp-m03o9ri65\" class=\"Oqnisf comp-m03o9ri65 wixui-section\" tabindex=\"-1\" data-block-level-container=\"ClassicSection\"><div class=\"\" data-mesh-id=\"comp-m03o9ri65inlineContent\" data-testid=\"inline-content\"><div data-mesh-id=\"comp-m03o9ri65inlineContent-gridContainer\" data-testid=\"mesh-container-content\"><div id=\"comp-m03o9ri89\" class=\"HcOXKn c9GqVL QxJLC3 lq2cno YQcXTT comp-m03o9ri89 wixui-rich-text\" data-testid=\"richTextElement\" data-motion-enter=\"done\"><section id=\"comp-m03z56672\" class=\"Oqnisf comp-m03z56672 wixui-section\" tabindex=\"-1\" data-block-level-container=\"ClassicSection\"><div class=\"\" data-mesh-id=\"comp-m03z56672inlineContent\" data-testid=\"inline-content\"><div data-mesh-id=\"comp-m03z56672inlineContent-gridContainer\" data-testid=\"mesh-container-content\"><div id=\"comp-m03z566819\" class=\"HcOXKn c9GqVL QxJLC3 lq2cno YQcXTT comp-m03z566819 wixui-rich-text\" data-testid=\"richTextElement\" data-motion-enter=\"done\"><p class=\"font_8 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\"><strong><a class=\"wixui-rich-text__text\" href=\"https:\/\/www.taxslayer.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TaxSlayer<\/a><\/strong>, ein f\u00fchrender Anbieter f\u00fcr pers\u00f6nliche Steuer-Services, stand 2020 vor einer klaren Herausforderung. TV war bisher vor allem ein Branding-Kanal, doch TaxSlayer wollte sein Performance Media Budget smarter diversifizieren und die Power von TV nutzen, um mehr Web-Traffic und neue Account-Sign-ups zu generieren. Der Markt war allerdings hart umk\u00e4mpft: Zahlreiche Direct-to-Consumer-Steueranbieter setzten bereits massiv auf TV. F\u00fcr TaxSlayer hie\u00df das, eine relevante Share of Voice erobern und gleichzeitig die Performance-Metriken im Blick behalten. Mit <strong><a href=\"https:\/\/dcmn.com\/de\/signature-solutions\/big-screen-performance\/\" rel=\"nofollow\">Big Screen Performance<\/a><\/strong> gelang genau dieser Spagat und TaxSlayer konnte seine Ziele messbar \u00fcbertreffen.   <\/span><\/p><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8f30cb e-flex e-con-boxed e-con e-parent\" data-id=\"e8f30cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90d50ca e-flex e-con-boxed e-con e-child\" data-id=\"90d50ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d27c255 elementor-widget elementor-widget-html\" data-id=\"d27c255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<iframe width=\"1140\" height=\"640\" src=\"https:\/\/www.youtube.com\/embed\/bO682xHMXJg\" title=\"Reiche deine Steuererkl\u00e4rung 2020 jetzt mit TaxSlayer ein.\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d43d9f3 e-flex e-con-boxed e-con e-parent\" data-id=\"d43d9f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eb348d e-con-full e-flex e-con e-child\" data-id=\"9eb348d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4be2180 elementor-widget elementor-widget-counter\" data-id=\"4be2180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Cost-per-Purchase Reduktion<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"30\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a81a51 elementor-widget elementor-widget-counter\" data-id=\"5a81a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Senkung der Kosten pro Neukonto<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"750\" data-to-value=\"24\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e81a6 elementor-widget elementor-widget-counter\" data-id=\"25e81a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Steigerung des Website-Traffics <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"740\" data-to-value=\"19\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d9e797 e-flex e-con-boxed e-con e-parent\" data-id=\"5d9e797\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4667cec e-con-full e-flex e-con e-child\" data-id=\"4667cec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b8e34d4 e-con-full e-flex e-con e-child\" data-id=\"b8e34d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4703897 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4703897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ziele<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-557bfd5 e-con-full e-flex e-con e-child\" data-id=\"557bfd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23ca726 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"23ca726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><ul class=\"list-el\" data-key=\"f5T0C\" data-pm-slice=\"3 3 []\"><li data-key=\"pl3ao\"><p data-key=\"Xm9b3\">Steigerung der Web Visits<\/p><\/li><li data-key=\"wYWuc\"><p data-key=\"LzDCs\">Mehr Registrierungen neuer Nutzer<\/p><\/li><li data-key=\"V3FMI\"><p data-key=\"7a7dr\">Wachstum im US-Markt beschleunigen<\/p><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c6df56 e-flex e-con-boxed e-con e-parent\" data-id=\"9c6df56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-733ac2c e-con-full e-flex e-con e-child\" data-id=\"733ac2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d1041e e-con-full e-flex e-con e-child\" data-id=\"1d1041e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1353d2f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1353d2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategie<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd70878 e-con-full e-flex e-con e-child\" data-id=\"cd70878\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2ac84 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fc2ac84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><ul class=\"list-el\" data-key=\"YjP6W\" data-pm-slice=\"3 3 []\"><li data-key=\"rBiUp\"><p data-key=\"s4Oo9\">Wir setzten auf DCMNs <a href=\"https:\/\/dcmn.com\/de\/signature-solutions\/big-screen-performance\/\"><strong>Big Screen Performance<\/strong><\/a> Ansatz und entwickelten eine auf Daten basierende Media-Strategie, um die TaxSlayer-Target Audience effizient zu erreichen.<\/p><\/li><li data-key=\"UAzif\"><p data-key=\"DfXpI\">Unser Fokus lag auf TV mit dem Ziel, die richtige Balance zwischen Performance- und Awareness-Channels zu schaffen.<\/p><\/li><li data-key=\"LNcl3\"><p data-key=\"GaIU0\">Wir integrierten auch OTT, um ein zus\u00e4tzliches Publikum von Cord Cuttern zu erreichen.<\/p><\/li><li data-key=\"6oSrR\"><p data-key=\"0KiFr\">W\u00e4hrend der gesamten Kampagne haben wir den Impact der DCMN-Ma\u00dfnahmen gemessen und ausgewertet, von TV bis OTT, um ein umfassendes Bild der Kampagnen-Effektivit\u00e4t zu erhalten.<\/p><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16938a3 e-flex e-con-boxed e-con e-parent\" data-id=\"16938a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3db7d3 e-con-full e-flex e-con e-child\" data-id=\"f3db7d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b418eca e-con-full e-flex e-con e-child\" data-id=\"b418eca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6740a64 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6740a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ergebnisse<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47741f2 e-con-full e-flex e-con e-child\" data-id=\"47741f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bfc5a5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0bfc5a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><p data-key=\"icMwn\"><a href=\"https:\/\/dcmn.com\/de\/signature-solutions\/big-screen-performance\/\"><strong>Big Screen Performance<\/strong><\/a> ist darauf ausgelegt, D2C-Brands dabei zu unterst\u00fctzen, lineares TV und CTV nahtlos in ihren Media Mix zu integrieren. So stellen wir sicher, dass Performance-KPIs erreicht und gleichzeitig Markenwachstum gef\u00f6rdert werden. Mit den Kampagnenzielen von TaxSlayer im Blick war klar, dass dies der richtige Ansatz f\u00fcr sie war. <\/p><p data-key=\"WlM43\">Wir entwickelten eine datengetriebene Media-Strategie, um die Marktpr\u00e4senz von TaxSlayer zu st\u00e4rken und ihre Zielgruppe effektiv und effizient zu erreichen. Dazu setzten wir auf eine Kombination aus linearem und Streaming-TV mit High-Impact-Formaten ebenso wie klassischen Platzierungen. <\/p><p data-key=\"oRqTx\">Mit unserem holistischen Tracking-Ansatz konnten wir sowohl den unmittelbaren Impact der TV-Strategie als auch die Spillover-Effekte reichweitenstarker Upper-Funnel-Channels quantifizieren.<br>Durch die ganzheitliche Bewertung der Performance und die kontinuierliche Optimierung der Media-Strategie zeigten wir, dass TV eine zentrale Rolle im Performance-Marketing-Mix von TaxSlayer spielt. <\/p><p data-key=\"HXbVL\">Die Ergebnisse der TV-Aktivierungsstrategie waren beeindruckend. Mit <a href=\"https:\/\/dcmn.com\/de\/signature-solutions\/big-screen-performance\/\"><strong>Big Screen Performance<\/strong><\/a> erzielten wir einen +19 % Anstieg der Web Visits, die direkt der Kampagne zugeordnet wurden. Zus\u00e4tzlich verzeichneten wir eine 24 % Verbesserung beim Cost per New Account (CPA) und eine 30 % Reduktion beim Cost per Purchase (CPP). Alles trotz eines h\u00f6heren TV-Spends im Jahresvergleich.  <\/p><p data-key=\"1FjAd\">Unsere Partnerschaft mit TaxSlayer ist eine fortlaufende Success Story f\u00fcr TV-Activation im US-Markt.<br>Die Ergebnisse unserer Media-Strategie zeigen das Potenzial von <a href=\"https:\/\/dcmn.com\/de\/signature-solutions\/big-screen-performance\/\"><strong>Big Screen Performance<\/strong><\/a>, um die Zielmetriken des Kunden zu erreichen und dabei nicht nur das Performance Media Budget zu diversifizieren, sondern auch den Marktanteil zu steigern. <\/p><p data-key=\"CZ3DD\">Mit dem anhaltenden Erfolg ist TaxSlayer ein Best Case daf\u00fcr, was mit einer konsequent umgesetzten <a href=\"https:\/\/dcmn.com\/de\/signature-solutions\/big-screen-performance\/\"><strong>Big Screen Performance <\/strong><\/a>Strategie erreicht werden kann. Unser Team ist stolz, Teil ihrer Reise zu st\u00e4rkerer Brand Awareness und nachhaltigem Wachstum zu sein. <\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&lt; Zur\u00fcck zu den Cases Mehr Web-Traffic und Sign-ups mit einer smarteren TV-Performance-Strategie. TaxSlayer steigerteseine Web Visits um 19 % mit Big Screen Performance. TaxSlayer, ein f\u00fchrender Anbieter f\u00fcr pers\u00f6nliche Steuer-Services, stand 2020 vor einer klaren Herausforderung. TV war bisher vor allem ein Branding-Kanal, doch TaxSlayer wollte sein Performance Media Budget smarter diversifizieren und die 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