{"id":3588,"date":"2025-05-26T15:47:51","date_gmt":"2025-05-26T13:47:51","guid":{"rendered":"https:\/\/dcmn.com\/urban-sports-club\/"},"modified":"2025-09-04T00:36:09","modified_gmt":"2025-09-03T22:36:09","slug":"urban-sports-club","status":"publish","type":"page","link":"https:\/\/dcmn.com\/de\/case-studies\/urban-sports-club\/","title":{"rendered":"Urban Sports Club"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3588\" class=\"elementor elementor-3588 elementor-1874\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16a6a15 e-con-full e-flex e-con e-parent\" data-id=\"16a6a15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DCMN_BG06.mp4&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2357c15 e-flex e-con-boxed e-con e-child\" data-id=\"2357c15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b20a290 e-flex e-con-boxed e-con e-child\" data-id=\"b20a290\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9de227 elementor-widget elementor-widget-image\" data-id=\"a9de227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/elementor\/thumbs\/UrbanSportsClub_Logo_Combo_Landscape_White-r87vftffym1nn5zb8qk6p3x66h7k4bz6pywyaf9vr4.webp?w=1200&#038;ssl=1\" title=\"UrbanSportsClub_Logo_Combo_Landscape_White\" alt=\"UrbanSportsClub_Logo_Combo_Landscape_White\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da9e762 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"da9e762\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:104,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8f99c elementor-widget elementor-widget-heading\" data-id=\"4f8f99c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/dcmn.com\/de\/case-studies\/\">&lt; Zur\u00fcck zu den F\u00e4llen<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3a5b16 e-flex e-con-boxed e-con e-parent\" data-id=\"d3a5b16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:9.3,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:6,&quot;end&quot;:83}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba52fbc e-con-full e-flex e-con e-child\" data-id=\"ba52fbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-76d8dc3 e-con-full e-flex e-con e-child\" data-id=\"76d8dc3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8983b48 elementor-widget elementor-widget-heading\" data-id=\"8983b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Steigerung der Markenwirkung in M\u00fcnchen durch hyperlokale OOH- und Radiowerbung.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed77382 e-con-full e-flex e-con e-child\" data-id=\"ed77382\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6429f80 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6429f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Urban Sports Club steigert Markenbekanntheit in M\u00fcnchen mit hyperlokaler Aktivierungsstrategie<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd4af68 e-con-full e-flex e-con e-child\" data-id=\"cd4af68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d355f2f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d355f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><section id=\"comp-m03o9ri65\" class=\"Oqnisf comp-m03o9ri65 wixui-section\" tabindex=\"-1\" data-block-level-container=\"ClassicSection\"><div class=\"\" data-mesh-id=\"comp-m03o9ri65inlineContent\" data-testid=\"inline-content\"><div data-mesh-id=\"comp-m03o9ri65inlineContent-gridContainer\" data-testid=\"mesh-container-content\"><div id=\"comp-m03o9ri89\" class=\"HcOXKn c9GqVL QxJLC3 lq2cno YQcXTT comp-m03o9ri89 wixui-rich-text\" data-testid=\"richTextElement\" data-motion-enter=\"done\"><p data-key=\"IEYkh\" data-pm-slice=\"1 1 []\"><strong><a href=\"https:\/\/urbansportsclub.com\/en\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Urban Sports Club<\/a><\/strong>, Europas f\u00fchrende Sport- und Wellnessplattform, zielte darauf ab, nicht nur die Markenbekanntheit, sondern insbesondere auch die Bekanntheit der Firmen-Sport- und Wellnessangebote von Urban Sports Club in M\u00fcnchen, Deutschland, zu steigern. <\/p><p data-key=\"7R2gn\">International t\u00e4tig, sind die Dienstleistungen der Marke in wichtigen St\u00e4dten Deutschlands, Frankreichs, Portugals, Spaniens, \u00d6sterreichs und Belgiens verf\u00fcgbar. In Zusammenarbeit mit <strong><a href=\"https:\/\/www.dcmn.com\/\" target=\"_self\" rel=\"noopener noreferrer nofollow\">DCMN<\/a><\/strong> im Okt\/Nov 2023, strebte Urban Sports Club danach, den Website-Traffic zu erh\u00f6hen und die Leistung von Out-of-Home (OOH)- und Radiowerbekan\u00e4len effektiv zu verfolgen. <\/p><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f98adc8 e-flex e-con-boxed e-con e-parent\" data-id=\"f98adc8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbd69a8 e-flex e-con-boxed e-con e-child\" data-id=\"bbd69a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c34c79 e-flex e-con-boxed e-con e-parent\" data-id=\"2c34c79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c621bd e-con-full e-flex e-con e-child\" data-id=\"5c621bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e51727c elementor-widget elementor-widget-slide-compact-player\" data-id=\"e51727c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"slide-compact-player.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"swp_music_player compact-player\" id=\"mpfe_6a61fc4adb686\" data-autoplay=\"no\" data-playmode=\"repeat\" data-stopplaylistend=\"no\" data-stopsongend=\"no\" data-repeatmode=\"unset\" data-pfs=\"no\">\r\n\t\t\t<div class=\"swp-compact-player\">\r\n\t\t\t\t<div class=\"swp-compact-cover\">\r\n\t\t\t\t\t<div class=\"swp-compact-cover-container\"><\/div>\r\n\t\t\t\t\t<div class=\"compact-cover-overlay album_left_overlay lc_swp_overlay\"><\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"swp-compact-player-info\">\r\n\t\t\t\t\t<div class=\"compact-info-overlay album_right_overlay lc_swp_overlay\"><\/div>\r\n\t\t\t\t\t<div class=\"compact-info-content\">\r\n\t\t\t\t\t\t<div class=\"compact-info-top mpfe_clearfix\">\r\n\t\t\t\t\t\t\t<div class=\"compact-song-details\">\r\n\t\t\t\t\t\t\t\t<div class=\"current_song_name compact-song-name\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"current_album_name compact-album-name\"><\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"compact-play-pause\">\r\n\t\t\t\t\t\t\t\t<span class=\"compact-play-container \">\r\n\t\t\t\t\t\t\t\t\t<i class=\"fas fa-play player_play compact_play compact-playpause\"><\/i>\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"compact-pause-container\">\r\n\t\t\t\t\t\t\t\t\t<i class=\"fas fa-pause player_pause compact_pause compact-playpause display_none\"><\/i>\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"smc_player_progress_bar compact-progress-bar\">\r\n\t\t\t\t\t\t\t<div class=\"player_time_slider_base compact-player-slider-base ltr_direction\"><\/div>\r\n\t\t\t\t\t\t\t<div class=\"player_time_slider compact-player-slider\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"compact-info-bottom mpfe_clearfix\">\r\n\t\t\t\t\t\t\t<div class=\"compact-timeline\">\r\n\t\t\t\t\t\t\t\t<span class=\"song_current_progress compact_current_progress\">0:00<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"player_duration_sep compact_duration_sep\">&#47;<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"song_duration compact_song_duration\">0:00<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"compact-controls\">\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-step-backward mpfe-compact-bottom-player-icon\"><\/i>\r\n\t\t\t\t\t\t\t\t<i class=\"fas fa-step-forward mpfe-compact-bottom-player-icon\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-list-ul mpfe-compact-list\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"swp-compact-playlist swp-playlist-popup\">\r\n\t\t\t\t\t\t\t\t<div class=\"compact-close-playlist-container\">\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"swp-compact-playlist-inner-container swp-playlist-popup-inner\">\r\n\t\t\t\t\t<div class=\"swp-compact-playlist-inner\">\r\n\t\t\t\t\t\t\t<div class=\"swp_music_player_entry compact-player-entry mpfe_clearfix\" data-mediafile=\"https:\/\/dcmn.com\/wp-content\/uploads\/2025\/05\/Mitschnitt_Gong96.3_UrbanSportsClub_MOD4.mp3\">\r\n\t\t\t<span class=\"swp_song_details player_entry_left compact_player_entry_left\">\r\n\t\t\t\t<span class=\"play_icon compact_player_playlist_under_play\">\r\n\t\t\t\t\t<i class=\"fas fa-play before_song compact_bs compact_bs_play\"><\/i>\r\n\t\t\t\t\t<i class=\"fas fa-pause before_song compact_bs compact_bs_pause display_none\"><\/i>\r\n\t\t\t\t<\/span>\r\n\t\t\t\t<span class=\"player_song_name transition3\" data-albumname=\"Radio Gong 96.3\">\r\n\t\t\t\t\t Radio Gong 96.3 X UrbanSportsClub\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/span>\r\n\r\n\t\t\t<span class=\"entry_duration mpfe_fix_lh\"><\/span>\t\t\r\n\r\n\t\t\t<span class=\"song_buy_icons compact_buy_icons transition3 mpfe_clearfix mobile_visibility_hide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f382d65 e-con-full e-flex e-con e-child\" data-id=\"f382d65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8db26 elementor-widget elementor-widget-counter\" data-id=\"ec8db26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Steigerung der Website-Besuche <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"11.2\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c40772 elementor-widget elementor-widget-counter\" data-id=\"8c40772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Verfolgte ATL-Kan\u00e4le<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"750\" data-to-value=\"2\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41c2ea4 elementor-widget elementor-widget-counter\" data-id=\"41c2ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Steigerung der Markenbekanntheit<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"740\" data-to-value=\"7\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab48f7c e-flex e-con-boxed e-con e-parent\" data-id=\"ab48f7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19b481b e-con-full e-flex e-con e-child\" data-id=\"19b481b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b7ec680 e-con-full e-flex e-con e-child\" data-id=\"b7ec680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b2775 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"02b2775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ziele<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c22a7ae e-con-full e-flex e-con e-child\" data-id=\"c22a7ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81d7268 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"81d7268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><ul class=\"font_8 wixui-rich-text__text\"><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">Steigerung der Markenbekanntheit in M\u00fcnchen.<\/span><\/p><\/li><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">Steigerung des Traffics auf der Urban Sports Club Website.<\/span><\/p><\/li><li class=\"wixui-rich-text__text\"><p class=\"font_8 wixui-rich-text__text\"><span class=\"wixui-rich-text__text\">Nahtloses Tracking der OOH- und Radio-Performance implementieren.<\/span><\/p><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e52095d e-flex e-con-boxed e-con e-parent\" data-id=\"e52095d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86891dd e-con-full e-flex e-con e-child\" data-id=\"86891dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a1392d8 e-con-full e-flex e-con e-child\" data-id=\"a1392d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1345d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cc1345d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategie<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6c6f95 e-con-full e-flex e-con e-child\" data-id=\"c6c6f95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e78711d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e78711d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><ul><li data-key=\"Ya1iM\" data-pm-slice=\"1 1 []\">Um diese Ziele zu erreichen, w\u00e4hlten wir <strong><a href=\"https:\/\/dcmn.com\/de\/signature-solutions\/dominate-the-city\/\" target=\"_self\" rel=\"noopener noreferrer nofollow\">DOMINATE THE CITY<\/a><\/strong> als den am besten geeigneten Ansatz zur Steigerung der Markenbekanntheit von Urban Sports Club in M\u00fcnchen und zur Erh\u00f6hung der Website-Visits durch eine hyperlokale Aktivierungsstrategie.<\/li><li data-key=\"zfra5\">Durch die Kombination traditioneller ATL-Kan\u00e4le (Above The Line) mit ansprechenden Formaten und umfassendem Reporting bietet <strong><a href=\"https:\/\/dcmn.com\/de\/signature-solutions\/dominate-the-city\/\" target=\"_self\" rel=\"noopener noreferrer nofollow\">DOMINATE THE CITY<\/a><\/strong> einen wertvollen Marketingansatz, der digitale und lokale Strategien erg\u00e4nzt.<\/li><li data-key=\"2yO9d\">In Zusammenarbeit mit dem gr\u00f6\u00dften Radiosender, Radio Gong, f\u00fchrten wir eine 3-w\u00f6chige Kampagne durch, die klassische Spots, Live-Moderationen, Pay-offs, Trailer und Online-Promotions umfasste.<\/li><li data-key=\"qX75S\">Zus\u00e4tzlich platzierten wir f\u00fcr die OOH-Medien strategisch Werbung im M\u00fcnchner Stadtzentrum, um die lokale Sichtbarkeit und den urbanen Einfluss zu verst\u00e4rken.<\/li><li data-key=\"Um4Zx\">Mit einem starken Multi-Channel-Tracking konnten wir die Kampagnenergebnisse zuverl\u00e4ssig berichten. Dieser integrierte Ansatz verbesserte nicht nur die Markensichtbarkeit, sondern optimierte auch die Marketingausgaben und trug zum gesamten Markenerfolg bei. <\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6bf00e e-flex e-con-boxed e-con e-parent\" data-id=\"a6bf00e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ab294f e-con-full e-flex e-con e-child\" data-id=\"4ab294f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9c35c4e e-con-full e-flex e-con e-child\" data-id=\"9c35c4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b818c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b0b818c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ergebnisse<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f49cddb e-con-full e-flex e-con e-child\" data-id=\"f49cddb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73cc5c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"73cc5c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><p data-key=\"DETLy\" data-pm-slice=\"1 1 []\">Die Zusammenarbeit von Urban Sports Club mit DCMN verdeutlicht die Effektivit\u00e4t hyperlokaler Aktivierungsstrategien bei der Steigerung der Markenbekanntheit und der Erh\u00f6hung des Website-Traffics. Durch den strategischen Einsatz von OOH- und Radiokan\u00e4len erreichte Urban Sports Club erfolgreich seine Zielgruppe in M\u00fcnchen und zeigte die Kraft lokalisierter Marketingbem\u00fchungen zur Erreichung der Kampagnenziele.  <\/p><p data-key=\"Zx7bT\">Die Kampagne f\u00fchrte zu einem Anstieg der Website-Visits im Raum M\u00fcnchen um 11,2 % und trug zu einer landesweiten Steigerung der Markenbekanntheit um insgesamt 7 % bei. Ein signifikanter Anstieg wurde auch bei der lokalen gest\u00fctzten Markenbekanntheit unter Mitarbeitern festgestellt, wobei Urban Sports Club die Markenbekanntheit verdoppelte. <\/p><p data-key=\"Qdb7f\">Da der <strong><a href=\"https:\/\/www.dcmn.com\/dominate-the-city\" target=\"_self\" rel=\"noopener noreferrer nofollow\">DOMINATE THE CITY<\/a><\/strong>-Ansatz an Popularit\u00e4t gewinnt, bleibt DCMN weiterhin bestrebt, D2C-Marken auf ihrem Weg zu erh\u00f6hter Markensichtbarkeit und Marktwachstum zu unterst\u00fctzen.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&lt; Zur\u00fcck zu den F\u00e4llen Steigerung der Markenwirkung in M\u00fcnchen durch hyperlokale OOH- und Radiowerbung. Urban Sports Club steigert Markenbekanntheit in M\u00fcnchen mit hyperlokaler Aktivierungsstrategie Urban Sports Club, Europas f\u00fchrende Sport- und Wellnessplattform, zielte darauf ab, nicht nur die Markenbekanntheit, sondern insbesondere auch die Bekanntheit der Firmen-Sport- und Wellnessangebote von Urban Sports Club in M\u00fcnchen, [&hellip;]<\/p>\n","protected":false},"author":254041639,"featured_media":0,"parent":3594,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","omw_enable_modal_window":"enable","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"footnotes":""},"class_list":["post-3588","page","type-page","status-publish","hentry","entry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PgcIu2-VS","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/pages\/3588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/users\/254041639"}],"replies":[{"embeddable":true,"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/comments?post=3588"}],"version-history":[{"count":2,"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/pages\/3588\/revisions"}],"predecessor-version":[{"id":3597,"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/pages\/3588\/revisions\/3597"}],"up":[{"embeddable":true,"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/pages\/3594"}],"wp:attachment":[{"href":"https:\/\/dcmn.com\/de\/wp-json\/wp\/v2\/media?parent=3588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}