{"id":3512,"date":"2025-04-28T12:06:04","date_gmt":"2025-04-28T10:06:04","guid":{"rendered":"https:\/\/dcmn.com\/podcast\/"},"modified":"2025-10-30T08:03:20","modified_gmt":"2025-10-30T07:03:20","slug":"podcast","status":"publish","type":"page","link":"https:\/\/dcmn.com\/de\/podcast\/","title":{"rendered":"Podcast"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3512\" class=\"elementor elementor-3512 elementor-1309\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19d9567c e-flex e-con-boxed e-con e-parent\" data-id=\"19d9567c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/DCMN_BG03.mp4&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46068bc4 e-con-full e-flex e-con e-child\" data-id=\"46068bc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-71e9508d e-con-full e-flex e-con e-child\" data-id=\"71e9508d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e290722 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2e290722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Podcast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2192d8c e-flex e-con-boxed e-con e-parent\" data-id=\"2192d8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:9.3,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:6,&quot;end&quot;:83}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8c5f5e1 e-con-full e-flex e-con e-child\" data-id=\"8c5f5e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b8b0ba2 e-con-full e-flex e-con e-child\" data-id=\"b8b0ba2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7902429 elementor-widget elementor-widget-heading\" data-id=\"7902429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DO CHANGE MARKETING NOW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70dd5b6 e-con-full e-flex e-con e-child\" data-id=\"70dd5b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98188b2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"98188b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Der Podcast, der deine Sicht auf Marketing ver\u00e4ndert<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-764e213 e-con-full e-flex e-con e-child\" data-id=\"764e213\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edc2800 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"edc2800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"8tddj\" data-offset-key=\"36oun-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"36oun-0-0\"><p data-key=\"zh893\" data-pm-slice=\"1 1 []\">Marketing ist nicht mehr das, was es einmal war. Und es wird es auch nie wieder sein. <\/p><p data-key=\"WCteQ\">In einer Welt, in der Aufmerksamkeitsspannen k\u00fcrzer sind als je zuvor, in der Werbung in Sekunden \u00fcbersprungen, ignoriert oder weggeklickt wird \u2013 wie k\u00f6nnen Marken den L\u00e4rm durchbrechen? Wie gelingt es, echte Aufmerksamkeit zu gewinnen und sie zu halten? <\/p><p data-key=\"7I6Gu\">DO CHANGE MARKETING NOW ist der Podcast f\u00fcr alle, die sich nicht mit veralteten Marketing-Playbooks zufriedengeben. Wir bringen die kl\u00fcgsten K\u00f6pfe des Marketings zusammen, Strategen, Kreative, Media Buyer und digitale Pioniere um zu entschl\u00fcsseln, was heute wirklich funktioniert. <\/p><p data-key=\"t8FhZ\">Das ist nicht nur ein weiterer Marketing-Podcast. 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#pp-podcast-9953.modern:not(.wide-player) .ppjs__audio-time-rail { background-color: #814897 !important; } #pp-podcast-9953, .modal-9953, .aux-modal-9953 { --pp-accent-color: #814897; }<\/style>\n\t\t\t<div id=\"pp-podcast-9953\" class=\"pp-podcast has-header header-hidden has-featured playerview list-default media-audio\"  data-teaser=\"\" data-elength=\"23\" data-eunit=\"\" data-ppsdata=\"{&quot;ppe-9953-1&quot;:{&quot;title&quot;:&quot;#4 Benelux Unlocked&quot;,&quot;description&quot;:&quot;&lt;p&gt;Cracking the Code of a Small but Mighty Market&lt;\\\/p&gt;\\n&lt;p&gt;Host: &lt;a href=\\&quot;https:\\\/\\\/www.linkedin.com\\\/in\\\/matthiasriedl\\\/\\&quot;&gt;Matthias Riedl&lt;\\\/a&gt;, CEO at &lt;a href=\\&quot;https:\\\/\\\/dcmn.com\\\/\\&quot;&gt;DCMN&lt;\\\/a&gt;&lt;br \\\/&gt;\\nGuest: &lt;a href=\\&quot;https:\\\/\\\/www.linkedin.com\\\/in\\\/jos-lakeman-0ab2216\\\/\\&quot;&gt;Jos Lakeman&lt;\\\/a&gt;, Country Manager Benelux at &lt;a href=\\&quot;https:\\\/\\\/dcmn.com\\\/\\&quot;&gt;DCMN&lt;\\\/a&gt;&lt;\\\/p&gt;\\n&lt;p&gt;Cracking the Code of a Small but Mighty Market&lt;br \\\/&gt;\\nWhy Belgium and the Netherlands punch above their weight and what global brands can learn.&lt;\\\/p&gt;\\n&lt;p&gt;These two compact countries have become powerhouses for digital and D2C brands. In this episode, Matthias Riedl and Jos Lakeman uncover why Benelux is the ultimate testing ground for global players like HelloFresh and Zalando, and what marketers need to know before expanding there. From cultural nuances to media landscapes and CTV opportunities, discover what makes Benelux one of Europe\\u2019s smartest markets to grow in.&lt;\\\/p&gt;\\n&lt;p&gt;In this episode of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, sits down with Jos Lakeman, Country Manager Benelux, to explore what makes the Netherlands and Belgium such powerful markets for digital and D2C brands. They discuss why these small but mighty countries have become key testing grounds for global players like HelloFresh and Zalando, and what every marketer should know before expanding there. Together, they unpack the cultural nuances, media landscapes, and CTV opportunities that make Benelux unique, plus the biggest mistakes brands should avoid when entering the region.&lt;\\\/p&gt;\\n&lt;p&gt;You\\u2019ll learn:&lt;br \\\/&gt;\\nWhy Belgium and the Netherlands are ideal test markets&lt;br \\\/&gt;\\nHow localisation goes beyond translation (and why \\u201cseptante\\u201d matters)&lt;br \\\/&gt;\\nWhat drives media efficiency and trust in Benelux&lt;br \\\/&gt;\\nHow CTV and addressable TV are evolving&lt;br \\\/&gt;\\nAnd why now is the perfect time to launch there&lt;br \\\/&gt;\\nA must-listen for marketing leaders, brand builders, and anyone curious about how to grow smart in Europe\\u2019s most underestimated region.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Episode Highlights&lt;\\\/strong&gt;&lt;br \\\/&gt;\\n00:00 Why Benelux matters for digital brands&lt;br \\\/&gt;\\n01:20 Population density and media efficiency&lt;br \\\/&gt;\\n03:30 Cultural contrasts between the Netherlands and Belgium&lt;br \\\/&gt;\\n05:20 The \\u201cseptante vs soixante\\u201d story and why language matters&lt;br \\\/&gt;\\n07:10 How HelloFresh and Zalando cracked the market&lt;br \\\/&gt;\\n09:45 Why copy-pasting strategies from other markets fails&lt;br \\\/&gt;\\n13:00 The rise of CTV and addressable TV in the region&lt;br \\\/&gt;\\n17:00 Data-driven targeting and the pet-owner example&lt;br \\\/&gt;\\n19:45 Future outlook for local media and global brands&lt;br \\\/&gt;\\n20:30 Why now is the right time for Benelux&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Key Topics&lt;\\\/strong&gt;&lt;br \\\/&gt;\\nLocalisation and cultural adaptation&lt;br \\\/&gt;\\nMedia buying in dense markets&lt;br \\\/&gt;\\nTrust and relationship-driven business in Belgium&lt;br \\\/&gt;\\nEfficiency and testing opportunities in the Netherlands&lt;br \\\/&gt;\\nCTV and data segmentation trends&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Resources&lt;\\\/strong&gt;&lt;br \\\/&gt;\\nLearn more about &lt;a href=\\&quot;https:\\\/\\\/www.dcmn.com\\&quot;&gt;DCMN&lt;\\\/a&gt;&lt;br \\\/&gt;\\nContact us: &lt;a href=\\&quot;mailto:hello@dcmn.com\\&quot;&gt;hello@dcmn.com&lt;\\\/a&gt;&lt;\\\/p&gt;\\n&lt;p&gt;Recorded during the Octoberfest 2025 in Munich at &lt;a href=\\&quot;https:\\\/\\\/the-bulb.de\\\/studios\\\/\\&quot;&gt;The Bulb Studios&lt;\\\/a&gt;&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Matthias Riedl&quot;,&quot;date&quot;:&quot;29. Oktober 2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/dcmn-podcast.podigee.io\\\/4-4-benelux-unlocked&quot;,&quot;src&quot;:&quot;https:\\\/\\\/audio.podigee-cdn.net\\\/2185189-m-00cf650c72fe24628ec3b0e6bc9ff21b.mp3?source=feed&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?fit=768%2C768&#038;ssl=1&quot;,&quot;featured_id&quot;:3699,&quot;mediatype&quot;:&quot;audio&quot;,&quot;media_sources&quot;:[],&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;21:47&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;is_hls&quot;:0,&quot;source_mime&quot;:&quot;&quot;,&quot;timestamp&quot;:1761742280,&quot;key&quot;:&quot;85e9caef083a088233afc4be96f016f6&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?w=1400&amp;ssl=1 1400w, https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?resize=300%2C300&amp;ssl=1 300w, https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?resize=150%2C150&amp;ssl=1 150w, https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?resize=768%2C768&amp;ssl=1 768w, https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?resize=600%2C600&amp;ssl=1 600w&quot;,&quot;fratio&quot;:1},&quot;ppe-9953-2&quot;:{&quot;title&quot;:&quot;#3 Escape the CAC Trap&quot;,&quot;description&quot;:&quot;&lt;p&gt;How Total Video Brandformance Solves Your CAC Problem&lt;\\\/p&gt;\\n&lt;p&gt;Scaling on Meta and Google alone is getting harder by the day. Rising CAC, falling ROAS, and creative fatigue are leaving many brands stuck in a loop: launch a campaign, watch it peak, then scramble as performance drops. In episode #3 of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, explains how Total Video Brandformance helps ambitious brands break free from the duopoly and turn video into a real growth engine.&lt;\\\/p&gt;\\n&lt;p&gt;He explores why customer acquisition costs are spiralling, what the \\u201cBig Screen Trust Effect\\u201d means for credibility, and how combining YouTube, TikTok, CTV, and TV into one funnel drives both trust and measurable results. Matthias also shares a case study of a travel app that cut cost per install by 58% while reaching 58 million unique users.&lt;\\\/p&gt;\\n&lt;p&gt;This episode is a straight-talking look at the future of performance marketing and why video, done right, is the way to scale smarter across every screen.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Do Change Marketing Now Episode #3&lt;\\\/strong&gt;&lt;\\\/p&gt;\\n&lt;p&gt;How Total Video Brandformance Solves Your CAC Problem&lt;\\\/p&gt;\\n&lt;p&gt;Guest:&lt;br \\\/&gt;\\nMatthias Riedl (CEO, DCMN)&lt;\\\/p&gt;\\n&lt;p&gt;Published: July 2025&lt;br \\\/&gt;\\nDuration: 24 minutes&lt;br \\\/&gt;\\nLanguage: English&lt;\\\/p&gt;\\n&lt;p&gt;Episode Overview&lt;\\\/p&gt;\\n&lt;p&gt;In this solo episode, DCMN CEO Matthias Riedl unpacks the cracks in today\\u2019s performance marketing system and offers a clear alternative: Total Video Brandformance. By blending creative, data-driven audience design, and integrated media activation, he shows how video can be transformed from a branding expense into a performance powerhouse.&lt;\\\/p&gt;\\n&lt;p&gt;The conversation includes hard truths about over-relying on Meta and Google, a breakdown of why attribution is failing, and practical steps for brands to start testing video campaigns with budgets starting at \\u20ac50,000.&lt;\\\/p&gt;\\n&lt;p&gt;Topics Covered:&lt;br \\\/&gt;\\n00:00 \\u2013 Rising CAC and the Meta\\u2013Google loop&lt;br \\\/&gt;\\n02:00 \\u2013 Why performance marketing has hit a wall&lt;br \\\/&gt;\\n04:00 \\u2013 What Total Video Brandformance really means&lt;br \\\/&gt;\\n06:30 \\u2013 Creative that captures attention and converts&lt;br \\\/&gt;\\n08:00 \\u2013 Audience design: modelling smarter clusters&lt;br \\\/&gt;\\n10:00 \\u2013 Integrated media and the Big Screen Trust Effect&lt;br \\\/&gt;\\n13:00 \\u2013 Real-world case study: 58M users, 58% lower CPI&lt;br \\\/&gt;\\n17:00 \\u2013 Why video works as both brand and performance&lt;br \\\/&gt;\\n19:00 \\u2013 How to scale beyond the duopoly&lt;br \\\/&gt;\\n21:00 \\u2013 Practical steps: start testing from \\u20ac50,000&lt;br \\\/&gt;\\n23:00 \\u2013 Wrap up and teaser for Episode 4&lt;\\\/p&gt;\\n&lt;p&gt;Resources &amp; Mentions:&lt;\\\/p&gt;\\n&lt;p&gt;More about Total Video Brandformance: &lt;a href=\\&quot;https:\\\/\\\/www.dcmn.com\\\/totalvideo\\&quot;&gt;www.dcmn.com\\\/totalvideo&lt;\\\/a&gt;&lt;\\\/p&gt;\\n&lt;p&gt;Contact us: &lt;a href=\\&quot;mailto:podcast@dcmn.com\\&quot;&gt;podcast@dcmn.com&lt;\\\/a&gt;&lt;\\\/p&gt;\\n&lt;p&gt;Subscribe to Do Change Marketing Now on Spotify, Apple Podcasts, or wherever you listen.&lt;\\\/p&gt;\\n&lt;p&gt;Key Quote:&lt;br \\\/&gt;\\n\\u201cBeing famous but broke is not a strategy. Video can perform \\u2014 if you make it total.\\u201d&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Matthias Riedl&quot;,&quot;date&quot;:&quot;3. September 2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/dcmn-podcast.podigee.io\\\/3-3-escape-the-cac-trap&quot;,&quot;src&quot;:&quot;https:\\\/\\\/audio.podigee-cdn.net\\\/2094337-m-910d8443db76bd66a0888a523b4ef1e2.mp3?source=feed&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/9b349826-d0cd-4937-a088-935a683ca0c3.jpg?fit=768%2C768&#038;ssl=1&quot;,&quot;featured_id&quot;:3567,&quot;mediatype&quot;:&quot;audio&quot;,&quot;media_sources&quot;:[],&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;09:58&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;is_hls&quot;:0,&quot;source_mime&quot;:&quot;&quot;,&quot;timestamp&quot;:1756930935,&quot;key&quot;:&quot;1be129b5023697f300fabf0b5c479cbd&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/9b349826-d0cd-4937-a088-935a683ca0c3.jpg?w=1400&amp;ssl=1 1400w, https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/9b349826-d0cd-4937-a088-935a683ca0c3.jpg?resize=300%2C300&amp;ssl=1 300w, https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/9b349826-d0cd-4937-a088-935a683ca0c3.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/9b349826-d0cd-4937-a088-935a683ca0c3.jpg?resize=150%2C150&amp;ssl=1 150w, https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/9b349826-d0cd-4937-a088-935a683ca0c3.jpg?resize=768%2C768&amp;ssl=1 768w, https:\\\/\\\/i0.wp.com\\\/dcmn.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/9b349826-d0cd-4937-a088-935a683ca0c3.jpg?resize=600%2C600&amp;ssl=1 600w&quot;,&quot;fratio&quot;:1},&quot;ppe-9953-3&quot;:{&quot;title&quot;:&quot;#2 Insight over Instinct&quot;,&quot;description&quot;:&quot;&lt;p&gt;When smart marketers stop guessing and start listening.&lt;\\\/p&gt;\\n&lt;p&gt;Moving fast is tempting. But skipping the research step often leads to expensive mistakes. In episode #2 of Do Change Marketing Now, Matthias Riedl speaks with Kornelia Wroblewska, Head of Insights at DCMN, about why real audience understanding is the key to building campaigns that actually perform.&lt;\\\/p&gt;\\n&lt;p&gt;They discuss the most common pitfalls brands face when they rely on gut feeling, what audience design really means, and how research can sharpen both creative and media strategy. Kornelia also shares how market insights help make Connected TV campaigns more effective and what KPIs marketers should focus on beyond brand awareness.&lt;\\\/p&gt;\\n&lt;h3 id=\\&quot;dochangemarketingnowepisode2insightoverinstinct\\&quot;&gt;Do Change Marketing Now Episode #2 Insight over Instinct&lt;\\\/h3&gt;\\n&lt;p&gt;&lt;strong&gt;Guests:&lt;\\\/strong&gt;&lt;br \\\/&gt;\\nMatthias Riedl (CEO, DCMN)&lt;br \\\/&gt;\\nKornelia Wroblewska (Head of Insight, DCMN)&lt;\\\/p&gt;\\n&lt;p&gt;Published: May 2025&lt;br \\\/&gt;\\nDuration: 28 minutes&lt;br \\\/&gt;\\nLanguage: English&lt;\\\/p&gt;\\n&lt;h3 id=\\&quot;episodeoverview\\&quot;&gt;Episode Overview:&lt;\\\/h3&gt;\\n&lt;p&gt;In this episode, DCMN CEO Matthias Riedl is joined by Kornelia Wroblewska, Head of Insight at DCMN, for a practical and honest conversation about the power of research in modern marketing. From audience design to creative testing and the misunderstood value of brand consideration, they break down how insight drives impact and what can go wrong when brands skip this step. The conversation includes real campaign examples, a surprising case of misattribution, and why Connected TV (CTV) needs more than just programmatic buzzwords to deliver results.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Topics Covered:&lt;\\\/strong&gt;&lt;br \\\/&gt;\\n00:00 \\u2013 Intro and why research is a marketer\\u2019s superpower&lt;br \\\/&gt;\\n01:40 \\u2013 The top three mistakes brands make with research&lt;br \\\/&gt;\\n04:00 \\u2013 Creative testing vs creative ego: how to bridge the gap&lt;br \\\/&gt;\\n06:20 \\u2013 Target group analysis and its real value&lt;br \\\/&gt;\\n07:50 \\u2013 Why market expansion without research is risky&lt;br \\\/&gt;\\n09:15 \\u2013 The global vs local campaign dilemma&lt;br \\\/&gt;\\n11:00 \\u2013 Building relevance through pain points, not assumptions&lt;br \\\/&gt;\\n13:00 \\u2013 One campaign, one ad\\u2026 and the wrong brand attribution&lt;br \\\/&gt;\\n14:00 \\u2013 What actionable insights actually look like&lt;br \\\/&gt;\\n16:00 \\u2013 Making CTV a true performance channel through data&lt;br \\\/&gt;\\n20:00 \\u2013 Why we moved beyond standardised brand tracking&lt;br \\\/&gt;\\n21:15 \\u2013 Brand consideration vs brand awareness: what really matters&lt;br \\\/&gt;\\n23:00 \\u2013 What motivates your audience, really?&lt;br \\\/&gt;\\n24:00 \\u2013 From targeting to tone of voice: the full funnel view&lt;br \\\/&gt;\\n25:20 \\u2013 Final thoughts: how to test research without committing big&lt;br \\\/&gt;\\n26:30 \\u2013 What\\u2019s coming up next in Episode 3&lt;br \\\/&gt;\\nResources &amp; Mentions:&lt;br \\\/&gt;\\nMore about audience design and research at &lt;a href=\\&quot;https:\\\/\\\/www.dcmn.com\\&quot;&gt;www.dcmn.com&lt;\\\/a&gt;&lt;br \\\/&gt;\\nContact us: &lt;a href=\\&quot;mailto:hello@dcmn.com\\&quot;&gt;hello@dcmn.com&lt;\\\/a&gt;&lt;br \\\/&gt;\\nSubscribe to Do Change Marketing Now on Spotify, Apple Podcasts, or wherever you listen&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Key Quote:&lt;\\\/strong&gt;&lt;br \\\/&gt;\\n\\u201cAudience design is not a buzzword. It is the briefing most brands skip.\\u201d&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Matthias Riedl&quot;,&quot;date&quot;:&quot;14. Mai 2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/dcmn-podcast.podigee.io\\\/2-insight-over-instinct&quot;,&quot;src&quot;:&quot;https:\\\/\\\/audio.podigee-cdn.net\\\/1926140-m-e6f95aed2a1d96a1cfaa78ba42603a93.mp3?source=feed&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/images.podigee-cdn.net\\\/0x,sISc78u6mBPArJGZkqsdiDrYXetLVfp46bJPPqZlig28=\\\/https:\\\/\\\/main.podigee-cdn.net\\\/uploads\\\/u64511\\\/c0de841c-6e5e-4901-bad2-c2626550e24a.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;media_sources&quot;:[],&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;28:01&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;is_hls&quot;:0,&quot;source_mime&quot;:&quot;&quot;,&quot;timestamp&quot;:1747229424,&quot;key&quot;:&quot;97acfeae90bc00219298143274feb9f9&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-9953-4&quot;:{&quot;title&quot;:&quot;#1 The Battle of Attention&quot;,&quot;description&quot;:&quot;&lt;p&gt;Do Change Marketing Now&lt;\\\/p&gt;\\n&lt;p&gt;Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention.&lt;br \\\/&gt;\\nWith thousands of ads hitting consumers daily, your biggest enemy isn\\u2019t bad creatives or even bad budgets, it\\u2019s invisibility. Matthias Riedl breaks down why performance marketing alone won\\u2019t cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance.&lt;\\\/p&gt;\\n&lt;p&gt;In this episode, you&#8217;ll hear stories from DCMN\\u2019s early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.&lt;\\\/p&gt;\\n&lt;p&gt;Do Change Marketing Now Podcast Episode#1 The Battle of Attention&lt;br \\\/&gt;\\nHost: Matthias Riedl, CEO of DCMN&lt;\\\/p&gt;\\n&lt;p&gt;With thousands of ads hitting consumers daily, your biggest enemy isn&#8217;t bad creatives or even bad budgets, it&#8217;s invisibility. Matthias Riedl breaks down why performance marketing alone won&#8217;t cut it anymore, and how to break through the noise using what he calls &lt;strong&gt;Brandformance&lt;\\\/strong&gt;: the perfect storm of brand building and performance.&lt;br \\\/&gt;\\nIn this episode, you&#8217;ll hear stories from DCMN&#8217;s early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;Why attention is the new battleground&lt;\\\/li&gt;\\n&lt;li&gt;From 500 ads a day (1970s) to 5,000+: the over-saturation problem&lt;\\\/li&gt;\\n&lt;li&gt;Why your ideal customer profile (ICP) is your best weapon&lt;\\\/li&gt;\\n&lt;li&gt;Real talk: why linear TV isn&#8217;t dead, it just evolved&lt;\\\/li&gt;\\n&lt;li&gt;The Urban Sports Club Munich radio hack&lt;\\\/li&gt;\\n&lt;li&gt;Zalando&#8217;s TV-powered breakout&lt;\\\/li&gt;\\n&lt;li&gt;Brandformance explained: strategy + emotion + tactical execution&lt;\\\/li&gt;\\n&lt;li&gt;Actionable insights &gt; raw data&lt;\\\/li&gt;\\n&lt;li&gt;A teaser on what&#8217;s coming next: customer research and how to do it right&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&lt;p&gt;Got feedback or topic ideas? Drop us a line at podcast@dcmn.com\\\\&lt;br \\\/&gt;\\nFollow us on LinkedIn and Instagram for updates\\\\&lt;br \\\/&gt;\\nUntil next time, have a good catch!&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;&lt;a href=\\&quot;https:\\\/\\\/www.linkedin.com\\\/company\\\/dcmn\\&quot;&gt;LinkedIn&lt;\\\/a&gt;  &lt;\\\/li&gt;\\n&lt;li&gt;&lt;a href=\\&quot;https:\\\/\\\/www.instagram.com\\\/dcmn_com\\&quot;&gt;Instagram&lt;\\\/a&gt;&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&quot;,&quot;author&quot;:&quot;Matthias Riedl&quot;,&quot;date&quot;:&quot;4. April 2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/dcmn-podcast.podigee.io\\\/1-new-episode&quot;,&quot;src&quot;:&quot;https:\\\/\\\/audio.podigee-cdn.net\\\/1492814-m-e951a07ee8770421bb34b0ee8634bb03.mp3?source=feed&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/images.podigee-cdn.net\\\/0x,svVA_3fSWn4UJlnm12NcOOgzfKOktAkBWuxDXv_7jemY=\\\/https:\\\/\\\/main.podigee-cdn.net\\\/uploads\\\/u64511\\\/e274065f-ca65-4023-a23d-5f0cca273bd0.jpg&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;media_sources&quot;:[],&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;10:46&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;is_hls&quot;:0,&quot;source_mime&quot;:&quot;&quot;,&quot;timestamp&quot;:1743781338,&quot;key&quot;:&quot;9fc03636e8c47c56896adeac78234d72&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;load_info&quot;:{&quot;loaded&quot;:4,&quot;displayed&quot;:10,&quot;offset&quot;:0,&quot;maxItems&quot;:4,&quot;src&quot;:&quot;7f0d8d782da68f5f696d093cfe9030ba&quot;,&quot;step&quot;:10,&quot;sortby&quot;:&quot;sort_date_desc&quot;,&quot;filterby&quot;:&quot;&quot;,&quot;fixed&quot;:&quot;&quot;,&quot;args&quot;:{&quot;imgurl&quot;:&quot;https:\\\/\\\/images.podigee-cdn.net\\\/0x,sYdYG1lijK_ItZcScGCwA1Ql8T3QQ4lra4C5iwwlbo6I=\\\/https:\\\/\\\/main.podigee-cdn.net\\\/uploads\\\/u64511\\\/af05ef84-0c51-4b75-9679-004d5f62c855.jpg&quot;,&quot;imgset&quot;:&quot;&quot;,&quot;display&quot;:&quot;&quot;,&quot;hddesc&quot;:0,&quot;hdfeat&quot;:0,&quot;oricov&quot;:&quot;https:\\\/\\\/images.podigee-cdn.net\\\/0x,sYdYG1lijK_ItZcScGCwA1Ql8T3QQ4lra4C5iwwlbo6I=\\\/https:\\\/\\\/main.podigee-cdn.net\\\/uploads\\\/u64511\\\/af05ef84-0c51-4b75-9679-004d5f62c855.jpg&quot;,&quot;elength&quot;:23}},&quot;rdata&quot;:{&quot;permalink&quot;:&quot;https:\\\/\\\/dcmn.com\\\/de\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/3512\\\/&quot;,&quot;fprint&quot;:&quot;7f0d8d782da68f5f696d093cfe9030ba&quot;,&quot;from&quot;:&quot;feedurl&quot;,&quot;elen&quot;:23,&quot;eunit&quot;:&quot;&quot;,&quot;teaser&quot;:&quot;&quot;,&quot;title&quot;:&quot;Do Change Marketing Now&quot;,&quot;autoplay&quot;:&quot;&quot;}}\"><div class=\"pp-podcast__wrapper\"><div class=\"pp-podcast__info pod-info\"><div class=\"pod-info__header pod-header\"><div class=\"pod-header__image\"><div class=\"pod-header__image-wrapper\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"podcast-cover-image\" src=\"https:\/\/i0.wp.com\/images.podigee-cdn.net\/0x%2CsYdYG1lijK_ItZcScGCwA1Ql8T3QQ4lra4C5iwwlbo6I%3D\/https%3A\/\/main.podigee-cdn.net\/uploads\/u64511\/af05ef84-0c51-4b75-9679-004d5f62c855.jpg?w=1200&#038;ssl=1\" srcset=\"\" sizes=\"(max-width: 640px) 100vw, 25vw\" alt=\"Do Change Marketing Now\"><\/div><span class=\"pod-header__image-style\" style=\"display: block; width: 100%; padding-top: 100%\"><\/div><div class=\"pod-header__items pod-items\"><div class=\"pod-items__title\">Do Change Marketing Now<\/div><div class=\"pod-items__desc\"><p>Welcome to Do Change Marketing Now \u2013 the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle.<\/p>\n<p>Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you\u2019re building awareness, expanding internationally, or trying to break through a saturated market. He\u2019s been there, done that, and is ready to share what works now.<\/p>\n<p>Each monthly episode delivers punchy perspectives and honest takes on modern marketing \u2013 from cutting through the noise to making people actually care about your brand.<\/p>\n<p>What to Expect:<br \/>\nMonthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset.<br \/>\nBrandformance-First: Deep dives into combining brand and performance for sustainable growth.<br \/>\nExpert Interviews: Occasional conversations with industry leaders and proven marketers.<br \/>\nReal Talk: No fluff. Just sharp thinking, practical frameworks, and bold ideas.<br \/>\nSubscribe now and join the change-makers redefining what good marketing looks like.<\/p>\n<p><a href=\"http:\/\/www.dcmn.com\" rel=\"nofollow\">http:\/\/www.dcmn.com<\/a><br \/>\n<a href=\"http:\/\/www.linkedin.com\/in\/matthiasriedl\/\" rel=\"nofollow\">http:\/\/www.linkedin.com\/in\/matthiasriedl\/<\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"pp-podcast__content pod-content\"><div class=\"pp-podcast__single\"><div class=\"pp-podcast__player\"><div class=\"pp-player-episode\"><audio id=\"pp-podcast-9953-player\" preload=\"none\" class=\"pp-podcast-episode\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/audio.podigee-cdn.net\/2185189-m-00cf650c72fe24628ec3b0e6bc9ff21b.mp3?source=feed\" \/><\/audio><\/div><\/div><div class=\"pod-content__episode episode-single\"><button class=\"episode-single__close\" aria-expanded=\"false\" aria-label=\"Close Single Episode\"><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><\/span><\/button><div class=\"episode-single__wrapper\"><div class=\"episode-single__header\"><div class=\"episode-single__title\">#4 Benelux Unlocked<\/div><div class=\"episode-single__author\"><span class=\"byname\">by<\/span><span class=\"single-author\">Matthias Riedl<\/span><\/div><\/div><div class=\"episode-single__description\"><p>Cracking the Code of a Small but Mighty Market<\/p><p>Host: <a href=\"https:\/\/www.linkedin.com\/in\/matthiasriedl\/\" rel=\"nofollow noopener\" target=\"_blank\">Matthias Riedl<\/a>, CEO at <a href=\"https:\/\/dcmn.com\/\">DCMN<\/a><br \/>Guest: <a href=\"https:\/\/www.linkedin.com\/in\/jos-lakeman-0ab2216\/\" rel=\"nofollow noopener\" target=\"_blank\">Jos Lakeman<\/a>, Country Manager Benelux at <a href=\"https:\/\/dcmn.com\/\">DCMN<\/a><\/p><p>Cracking the Code of a Small but Mighty Market<br \/>Why Belgium and the Netherlands punch above their weight and what global brands can learn.<\/p><p>These two compact countries have become powerhouses for digital and D2C brands. In this episode, Matthias Riedl and Jos Lakeman uncover why Benelux is the ultimate testing ground for global players like HelloFresh and Zalando, and what marketers need to know before expanding there. From cultural nuances to media landscapes and CTV opportunities, discover what makes Benelux one of Europe\u2019s smartest markets to grow in.<\/p><p>In this episode of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, sits down with Jos Lakeman, Country Manager Benelux, to explore what makes the Netherlands and Belgium such powerful markets for digital and D2C brands. They discuss why these small but mighty countries have become key testing grounds for global players like HelloFresh and Zalando, and what every marketer should know before expanding there. Together, they unpack the cultural nuances, media landscapes, and CTV opportunities that make Benelux unique, plus the biggest mistakes brands should avoid when entering the region.<\/p><p>You\u2019ll learn:<br \/>Why Belgium and the Netherlands are ideal test markets<br \/>How localisation goes beyond translation (and why \u201cseptante\u201d matters)<br \/>What drives media efficiency and trust in Benelux<br \/>How CTV and addressable TV are evolving<br \/>And why now is the perfect time to launch there<br \/>A must-listen for marketing leaders, brand builders, and anyone curious about how to grow smart in Europe\u2019s most underestimated region.<\/p><p><strong>Episode Highlights<\/strong><br \/>00:00 Why Benelux matters for digital brands<br \/>01:20 Population density and media efficiency<br \/>03:30 Cultural contrasts between the Netherlands and Belgium<br \/>05:20 The \u201cseptante vs soixante\u201d story and why language matters<br \/>07:10 How HelloFresh and Zalando cracked the market<br \/>09:45 Why copy-pasting strategies from other markets fails<br \/>13:00 The rise of CTV and addressable TV in the region<br \/>17:00 Data-driven targeting and the pet-owner example<br \/>19:45 Future outlook for local media and global brands<br \/>20:30 Why now is the right time for Benelux<\/p><p><strong>Key Topics<\/strong><br \/>Localisation and cultural adaptation<br \/>Media buying in dense markets<br \/>Trust and relationship-driven business in Belgium<br \/>Efficiency and testing opportunities in the Netherlands<br \/>CTV and data segmentation trends<\/p><p><strong>Resources<\/strong><br \/>Learn more about <a href=\"https:\/\/www.dcmn.com\">DCMN<\/a><br \/>Contact us: <a href=\"mailto:hello@dcmn.com\">hello@dcmn.com<\/a><\/p><p>Recorded during the Octoberfest 2025 in Munich at <a href=\"https:\/\/the-bulb.de\/studios\/\" rel=\"nofollow noopener\" target=\"_blank\">The Bulb Studios<\/a><\/p><\/div><\/div><div class=\"ppjs__img-wrapper \"><div class=\"ppjs__img-btn-cover\"><img decoding=\"async\" class=\"ppjs__img-btn\" src=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/10\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?fit=768%2C768&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/10\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?w=1400&amp;ssl=1 1400w, https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/10\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/10\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/10\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/10\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/dcmn.com\/wp-content\/uploads\/2025\/10\/42894a7a-bc02-4aba-98ea-6f7233518067.jpg?resize=600%2C600&amp;ssl=1 600w\" sizes=\"(max-width: 640px) 100vw, 300px\" alt=\"#4 Benelux Unlocked\"><\/div><div><span class=\"ppjs__img-btn-style\" style=\"display: block; width: 100%; padding-top: 100%\"><\/div><\/div><\/div><\/div><div class=\"pod-content__list episode-list\"><div class=\"episode-list__filters\"><div class=\"episode-list__search\"><label class=\"label-episode-search\"><span class=\"ppjs__offscreen\">Search Episodes<\/span><input type=\"text\" placeholder=\"Search Episodes\" title=\"Search Podcast Episodes\"\/><\/label><span class=\"episode-list__search-icon\"><svg class=\"icon icon-pp-search\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-search\" xlink:href=\"#icon-pp-search\"><\/use><\/svg><\/span><\/div><button class=\"episode-list__clear-search pod-button\"><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><span class=\"ppjs__offscreen\">Clear Search<\/span><\/button><\/div><div class=\"episode-list__wrapper\">\n<div id=\"ppe-9953-1\" class=\"episode-list__entry pod-entry\" data-search-term=\"#4 benelux unlocked\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/dcmn-podcast.podigee.io\/4-4-benelux-unlocked\" rel=\"nofollow noopener\" target=\"_blank\">#4 Benelux Unlocked<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">29. Oktober 2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Matthias Riedl<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-9953-2\" class=\"episode-list__entry pod-entry\" data-search-term=\"#3 escape the cac trap\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/dcmn-podcast.podigee.io\/3-3-escape-the-cac-trap\" rel=\"nofollow noopener\" target=\"_blank\">#3 Escape the CAC Trap<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">3. September 2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Matthias Riedl<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-9953-3\" class=\"episode-list__entry pod-entry\" data-search-term=\"#2 insight over instinct\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/dcmn-podcast.podigee.io\/2-insight-over-instinct\" rel=\"nofollow noopener\" target=\"_blank\">#2 Insight over Instinct<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">14. Mai 2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Matthias Riedl<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-9953-4\" class=\"episode-list__entry pod-entry\" data-search-term=\"#1 the battle of attention\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/dcmn-podcast.podigee.io\/1-new-episode\" rel=\"nofollow noopener\" target=\"_blank\">#1 The Battle of Attention<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">4. April 2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Matthias Riedl<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"episode-list__search-results episode-search\"><span class=\"ppjs__offscreen\">Search Results placeholder<\/span><\/div><\/div><\/div><div class=\"ppjs__list-reveal\"><div class=\"ppjs__button\"><button class=\"pp-prev-btn\"><span class=\"ppjs__offscreen\">Previous Episode<\/span><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-previous\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-previous\" xlink:href=\"#icon-pp-previous\"><\/use><\/svg><\/span><\/button><\/div><div class=\"ppjs__button\"><button class=\"pp-list-btn\"><span class=\"ppjs__offscreen\">Show Episodes List<\/span><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-show-list\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-show-list\" xlink:href=\"#icon-pp-show-list\"><\/use><\/svg><svg class=\"icon icon-pp-hide-list\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-hide-list\" xlink:href=\"#icon-pp-hide-list\"><\/use><\/svg><\/span><\/button><\/div><div class=\"ppjs__button\"><button class=\"pp-next-btn\"><span class=\"ppjs__offscreen\">Next Episode<\/span><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-next\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-next\" xlink:href=\"#icon-pp-next\"><\/use><\/svg><\/span><\/button><\/div><\/div><\/div><\/div><div class=\"pod-content__launcher pod-launch\"><button class=\"pod-launch__button pod-launch__info pod-button\" aria-expanded=\"false\"><span class=\"ppjs__offscreen\">Show Podcast Information<\/span><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-podcast\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-podcast\" xlink:href=\"#icon-pp-podcast\"><\/use><\/svg><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><\/span><\/button><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1dfa06 e-flex e-con-boxed e-con e-parent\" data-id=\"f1dfa06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f925963 elementor-widget elementor-widget-oew-media-video\" data-id=\"f925963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"oew-media-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"oew-video-f925963\" class=\"oew-video-wrapper oew-aspect-ratio-1-1\"><div class=\"oew-video-embed\" style=\"display: block;\"><iframe class=\"elementor-video\" src=\"https:\/\/www.youtube.com\/embed\/x--8pq_bdkk\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Podcast DO CHANGE MARKETING NOW Der Podcast, der deine Sicht auf Marketing ver\u00e4ndert Marketing ist nicht mehr das, was es einmal war. Und es wird es auch nie wieder sein. In einer Welt, in der Aufmerksamkeitsspannen k\u00fcrzer sind als je zuvor, in der Werbung in Sekunden \u00fcbersprungen, ignoriert oder weggeklickt wird \u2013 wie k\u00f6nnen Marken 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